Every Web page has its title, also known as a title tag; it is written in HTML Code. Page titles are displayed in different places, including in search engine results pages, as the clickable headline on social media when a link to your page has been shared.
In the bookmarks bar, if you bookmark a tab and the Web browser tab to remind you what page you are on, keyword in the page title to help improve the optimization of your page, you should include your keyword or phrase in the page title. It would help to put it at the beginning of your title for the best results, but it must still sound natural and not spammy. The majority of search engines only display the first 60 characters of your title, so keep it to the point and relevant. Infact whenever you hire SEO services from any external SEO agency, Page title is the most prominent place which is checked by your seo company to see if webpage is optimized or not.
If the title that you have written is too long, it may not be displayed in its entirety in search results. Double-check that the title you have written is unique and will stand out from other developments in search engines.
Keep the length under 60 characters so it can be seen on all search engines, don’t overuse keywords or phrases; use your focus keyword only once in your title, right.
A unique title for every page on your website. Don’t copy any. Use your brand name at the end of its still below 60 characters to boost brand recognition. Try to put your focus, keyword or phrase at the beginning of the title, but keep it natural and write a title that someone would be enticed to click onto. So here, for my example, you can see we have a local SEO Guide, a nine-part guide to local search ranking. So our main keyword is the Local SEO guide.
We have that at the beginning. And then, the name part guide to local search ranking will let users understand that it’s going to be nine parts, so they know exactly what the article will cover. So you want to buy a title like this so that people know that your articles or pages are worth clicking onto.
So here’s another example. Don’t just give your pages one-word titles. Please take a look at the title of our blog page below as an example. As you can see, this is a page title for the Blackbutt training blog. It’s called the Comprehensive Digital Marketing Blog by BlackBerry Training.
The page title is not just a blog. It’s got a title that would make someone want to click onto it. You must never write the same keyword in your page title more than once, as this is seen as a negative by search engines, and it’s also spammy to users reading it. Optimizing the title of your page will give a good first impression to users, which will increase your click rewrite. Search engine crawlers also pay a lot of attention to your title tag when scanning your websites, so it should be relevant, descriptive and to the point.
Here are some reasons why Google is not using your page title. Sometimes Google may display a different page title if they think yours is not suitable.
· Your title is Keywords Stuffed and appears to be spammy.
· The title you have written does not match the user’s search query.
· The title is too long or short to be displayed in search results.
· You have not specified a title for your page or your page.
· Title does not accurately reflect the content on your web page.
· As long as you write a relevant title that is not too long or spammy, you should be all right.