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What is Outbound Links?

Outbound links, also known as external links, direct users from a page on your website to a completely different website on the Internet. Commonly outbound links are used to verify facts, point to resources or back up sources of information, whether another site links to yours or you link to another site. It is known as an outbound link. In the case of another website linking to yours, it is often known as a “backlink.” Outbound links are generally more valuable than internal links because they are seen as a vote of credibility and relevance. When creating an outbound link, it must be only directed to a website relevant to the page you are linking from.

Types of outbound links

DoFollow Links

These pass on ranking power from your website to the page you are linking to <a href=”>Digital marketing company in ludhiana</a> you are linking to assisting them to increase their site’s authority, therefore helping them to rank. So this is what the code for the I do follow link looks like. It is just a generic link. 

NoFollow Links

These links do not give ranking power to the page you are linking to. Instead, they allow users on your page to discover the page you are linking to no-follow links to search engines, not to follow the link you have created. All links are automatically do-follow. So you need to add an extra attribute to a link to make it a nofollow link. As you can see in this example, the only difference in this link is that it has a nofollow attribute added to make it a nofollow link. 


Why use nofollow links?

Links within comments

If you have a comment system on your blog, it is important to make sure any links within these comments are automatically nofollow as this is a huge source of spam links.


Advertisements & sponsored links.

Any links that are made for sponsors or advertisements must be set as nofollow links. This includes sponsored content, text ads, image-based ads or any other sponsored links.


User-generated content.

Suppose your blog allows guest posts or any other user-generated content. It is a good idea to ensure all links are nofollow. This will prevent you from accidentally vouching for content, which is important from a PR perspective.

So why do outbound links matter?

Increased relevance

If you provide links to pages with high authority and high-quality content, you are allowing search engines to trust you, increasing the chance they will rank your website’s content with content relevant to theirs.

Improve reputation

By adding relevant, outbound links from your content to high authority websites, you boost your reputation and build a form of association with the sites you are linking to.

Boost value

Linking to high-quality, relevant content provides value to your users by telling them where other trusted information is. This will keep visitors coming back to your site.

Encourages backlinks

When you link to other credible websites, it makes it more likely that they will also link to you linking to someone else, giving them an incentive to link to your content. And this is what’s known as a backlink.